THE RESPONSIBLE SUPPLY CHAINS AND HUMAN RIGHTS

The responsible supply chains and human rights

The responsible supply chains and human rights

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Understanding consumer attitudes is very important and customer sentiment is increasingly impacted by CSR considerations.



Evidence suggests that disregarding human rights can have significant costs for businesses and countries. Data demonstrates multinational corporations have faced financial losses and backlash from consumers and investors whenever allegations of human rights abuses, such as for example when a recent case of forced labour appeared on the web. In 2021, a few businesses had been boycotted due to negative publicity after allegations of using forced labour in their supply chains came to light. This is one of several similar incidents demonstrating that consumers are willing to work if they perceive that the business is involved in something morally repugnant. For this reason it is vital for governments worldwide to align their laws and regulations with the international convention on human rights as well as ethical business practices. Several governments have actually ratified reforms in that vein, as seen with Bahrain human rights and Oman human rights laws.

Even though the direct effect of CSR initiatives might not be strong, the possible consequences of reputational damage should not be ignored. Companies and countries that neglect ethical sourcing risk reputational damage, that may often lead to boycotts and monetary losses. In order to avoid this, businesses must be aware and concerned about the state of human rights in the states they run in. Some governments, as seen with Ras Al Khaimah human rights reforms, have taken serious measures to boost their transparency and make certain that human rights regulations are followed within their territories. This can not just avoid ramifications associated with reputational harm but in addition build trust in their rule of law and governance, which will attract FDIs.

Individuals are getting increasingly environmentally and socially aware compared to years ago when only price and quality mattered. But, research investigating the relationship between corporate social responsibility campaigns and consumer reactions suggests a weak association. In a recently available study which used a few research methods, such as for example surveys and experiments, customers were questioned about different CSR initiatives and their attitudes toward them. What they thought their motives were, and their willingness to support the business. For instance, consumers had been asked to rank the probability of purchasing a item from a company that donates a percentage of its earnings to charitable causes. Also, the authors examined responses to actual incidents, such as for example product recalls or proxies related to the trustworthiness of the companies. They discovered that even though a substantial percentage of customers believe it is commendable to purchase and support socially responsible companies, the majority prioritise facets such as the price tag and quality over CSR considerations. Moreover, positive attitudes towards businesses involved in CSR initiatives do not consistently lead to buying. On the other hand, they discovered that people are skeptical of businesses' true motivations behind CSR initiatives, and many regard them as simple marketing tactics as opposed to genuine commitments to social and environmental causes.

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